UFC Gym - Training Camp Campaign

While at International gym group Nev Australia, I was given a brief to come up with a campaign: - To inform members of Training Camp Classes. - To engage member and guest interest and excitement. - To encourage members to train more. - To create new member signups. The final solution utilises army camo pattern in UFC corporate colours to create a strong, bold, exciting and eye catching campaign, with an emphasis on functional training methods promoting better joint mobility and stability.

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