While at International gym group Nev Australia, I was given a brief to come up with a campaign: 
- To inform members of Training Camp Classes. 
- To engage member and guest interest and excitement. 
- To encourage members to train more. 
- To create new member signups. 

The final solution utilises army camo pattern in UFC corporate colours to create a strong, bold, exciting and eye catching campaign, with an emphasis on functional training methods promoting better joint mobility and stability.
Back to Top