I was fortunate develop a brand for 2 of Australia’s Sporting Icons, Shane Watson and Ian Thorpe.
Beon (pronounced: be on. “we must "be on" our game today.” or simply “we need to be on”) is a performance coaching company focusing on personal and company development and success management within the corporate sector. The brand needed to be corporate, high end and ooze class.
A Japanese ensō was created representing the very values and teachings of the company “being present” and “being in the moment”. The creation of an ensō conveys a moment when the mind is free to simply let the body to create. The very imperfections and contours of the ensō, which must be painted by the human hand make the ensō a manifestation of perfection. It’s perfect just as it is, even in all of its imperfection.