Singa & Brothers approached Dan Buchan Design to create a brand for their line of coconut water. The client divulged the need for us to create something that jumped off the shelf and stood out from the rest.
After undertaking market research we found that the majority of coconut water products were white. As a way of differentiation we made the product “pop” by using black to contrast the white packaging, thus allowing the brand to capture the consumer’s attention and prompt interest. The result is a brand and packaging oozing a high-end feel while embodying a logo that demands attention among a highly competitive market.