Norwest Developments approached us to create branding for their new housing development in the Western Sydney suburb of Kellyville.
As a new house and land development, our liaisons with the client uncovered this project designed to create a stylish environment with all the essential elements of a true home lifestyle. Each block of land was designed to house a spacious dwelling targeted to young professionals and first-home buyers between 30 - 40 who were sick of renting and eager to build their own home.
![](https://cdn.myportfolio.com/6174c0acc0a6d06a7eec19309d2f3cba/cdfeb872-341a-45ca-af10-faf559810ffa_rw_1920.jpg?h=44c5ea5d607acf8177ff37b58f302b26)
In connecting with the intended audience, we created a logo and brand that plays on the Latin word “Felice” which translates to happy, cheerful, joyous. We helped achieve this by using contrasting colours and circles, while making the F playful yet sophisticated. Meanwhile, the bold san-serif text contrasts the fun and youthfulness of and light-hearted nature of the brand.
Overall this brand was designed to inspire a sense of hope and optimism for the future to align and connect perfectly with our client´s target market.
![](https://cdn.myportfolio.com/6174c0acc0a6d06a7eec19309d2f3cba/93bc2717-ea05-4639-a0b6-e44f7fbb2ace_rw_1920.jpg?h=cdf9b65a797c662ea48ca3b16f7fad34)
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![](https://cdn.myportfolio.com/6174c0acc0a6d06a7eec19309d2f3cba/98c5f414-d17c-423d-ab1e-0ca708808a86_rw_3840.jpg?h=2f7172bcd91dd50605208e3a30ddc88a)
![](https://cdn.myportfolio.com/6174c0acc0a6d06a7eec19309d2f3cba/2813348a-85f0-48df-b75f-0856efb4e418_rw_1920.jpg?h=770b9fbc7f0558d170c6e8c336b5e258)
![](https://cdn.myportfolio.com/6174c0acc0a6d06a7eec19309d2f3cba/e9538b43-bf0c-41d7-8b55-a3d53924b4e2_rw_1920.jpg?h=68903e2024e035b36ec6d895d8f53edb)
![](https://cdn.myportfolio.com/6174c0acc0a6d06a7eec19309d2f3cba/b326228b-6bfb-4f12-a57c-138637128b28_rw_1920.jpg?h=e5a79b75573884d4102a6fd815f38e0b)
![](https://cdn.myportfolio.com/6174c0acc0a6d06a7eec19309d2f3cba/ef0bbe24-f630-441d-9745-a99737e555e9_rw_1920.jpg?h=cb134b0930db0b4130832a7a53d9c36f)