York 75, a Sydney CBD boutique sports bar wanted to attract more groups of males to come and drink, eat and watch sport in venue. To do this, more interest and hype needed to be generated in and out of venue.
Concept 1 - Was to play on the senses such as feeling of mateship, comradery and winning.
- Get around your mates at York.
- York 75 – it’s just like your there.
- Winning, the greatest feeling.
Concept 2 - Played on the idea of the year 1975, highlighting major sporting events events that happened that year.
Concept 3 - Was to create an event that would pull people into the venue, such as a trivia night.