The boys from Down Under Sail came to me wanting a brand for a month long festival happening over the whole of South Australia that they were reporting on. The brand needed to portray SA, the summer vibe and have a festival feel to it. I created the brand, posters, Ad shelters and T-shirts, print and digital promotion.
The results were outstanding, with over 2000 yachties plus over 1000 volunteers from each state and territory as well as an international contingent making their way to SA to compete in the SA Summer of Sail Festival.
The festival also got media attention from SA’s Newspaper the “Advertiser”.