While at International gym group Nev Australia, I was given a brief to come up with a campaign:
- To inform members of Training Camp Classes.
- To engage member and guest interest and excitement.
- To encourage members to train more.
- To create new member signups.
The final solution utilises army camo pattern in UFC corporate colours to create a strong, bold, exciting and eye catching campaign, with an emphasis on functional training methods promoting better joint mobility and stability.
![](https://cdn.myportfolio.com/6174c0acc0a6d06a7eec19309d2f3cba/59b1a011b08b9dd5d58487d7_rw_600.jpg?h=0dae1330bcffb3ae2a32f805da19bc06)
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![](https://cdn.myportfolio.com/6174c0acc0a6d06a7eec19309d2f3cba/a0d0b4f11718890a1a116c23_rw_1920.jpg?h=111e1a59b55e93819ec0ac06da191d41)
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