While at International gym group Nev Australia, I was given a brief to come up with a campaign:
- To inform members of Training Camp Classes.
- To engage member and guest interest and excitement.
- To encourage members to train more.
- To create new member signups.
The final solution utilises army camo pattern in UFC corporate colours to create a strong, bold, exciting and eye catching campaign, with an emphasis on functional training methods promoting better joint mobility and stability.
